To this:
What was the Pacific Life Open will now become the BNP Paribas Open, as it is now sponsored by one of the world's largest banks, BNP Paribas.
The event will take place on March 9-22.
Ray Moore, who with Charlie Pasarell is a partner in the event's operational company, said parting with Pacific Life was a difficult decision, especially in this economic climate.
"It was a decision of our board, it was made last June and it was with some trepidation," Moore said.
"We needed to get the credit, financially, for the international-based audience we brought," Moore said, meaning that Pacific Life's sponsorship fee was more in line with what a title sponsor would pay for a national event, whereas the Indian Wells tournament was marketed and televised all over the world, especially in Europe.
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